E-Commerce Gold’s business offer allows you to get started with an Amazon store without having to learn everything about e-commerce, Amazon, or online sales customer service. The E-Commerce Gold is not a franchise opportunity. Franchises generate a vast array of undesirable start-up expenses: rent, build out, legal fees, signage, supplies, etc. E-Commerce Gold does not carry any of these costs. Once you’ve paid the Consulting Fee all you have left to do is the funding of your inventory.