Fitness Premier 24/7 clubs is a community focused fitness brand. We offer a blend of traditional fitness offerings such as a full line of cardio & strength equipment with an abundance of free weights and functional equipment. What makes Fitness Premier stand out amongst competitors is our focus on results-orientated training using heart rate technology. This drives not only the best workouts possible for our members, but it fosters a supportive, competitive community within the club that reinforces member retention.