Boutique fitness has seen rapid growth of over 400% since 2010, making it one of the fastest growing segments in the industry. 1 in 4 adult Americans have gym memberships, and 42% of those people also belong to boutique fitness clubs. Demand is already enormous and only growing larger. The RockStar brand has created a program that nearly runs itself. With low employee counts and managers that oversee the day-to-day functions of each location, the franchise owner has greater control over the hours that he or she works. Experience real work-life balance with an efficient model that allows owners to work on the business rather than in the business.