As the nation’s first wellness-focused membership-model grooming franchise, Scenthound is pioneering a new frontier of dog care within the booming $120B U.S. pet industry. Scenthound has unprecedented market potential because it serves an historically underserved market: the 90% of dogs that don’t need haircuts. That said, our services are designed to improve the health and longevity of all dog breeds through a routine care schedule in five core areas of maintenance: Skin, Coat, Ears, Nails and Teeth. The low cost but high profit membership-based recurring revenue model is amplified with “as-needed” add on services — nail grinding, barber-style haircuts, facial scrubs, etc. — and products to maintain health between visits. COVID-19: We are deemed an essential service and have had NO interruption of service during the pandemic. In fact, our business has continued to grow and we have had record months in revenue.