CEO and President, Matt Smith developed Snooze Mattress Company in an effort to place emphasis on the body’s need for a good night’s rest. In an effort to build the best option for sleep, Smith partnered with the right people to incorporate Pressure Mapping technology. This is the same technology used by the Mayo Clinic. It helps find pressure points through thermal technology to design optimal sleeping conditions. Launched in 2019, Snooze Mattress Company has created a brand new experience for customers seeking a new sleep experience. Snooze is a sleep store, rather than a mattress store, placing value on the customer over the transaction. Snooze has partnered with the largest sleep and furniture brands in the world, Tempur-Pedic, Ashley, Sealy, Stearns & Foster, and more. The brand is all about selling sleep through technology. Sleep coaches are highly trained health and wellness professionals who wear silk pajamas, have pillow fights, but understand the power of sleep and take the customer’s needs very seriously. Snooze is looking to expand to over 1000 locations within the next 7 years.