We’re the franchisor and licensor of a unique data-integrated taproom, on a mission to redefine the hospitality space as we know it. Our franchisees provide a customer experience uniquely tailored to each and every customer. Our goal is to grow the infrastructure of Tapville so that more and more locations can open up with a product we’ve seen people love. For years restaurants have operated the same way, based on the same old assumptions. They’re absorbing the rising costs of labor (the minimum wage was raised in half of all U.S. states in 2020), tolerating naive operational practices resulting in unnecessary waste, and a missed opportunity to adapt to changing market demand. Accenture’s survey found that an astonishing 82 percent of consumers prefer loyalty programs that are tailored to their specific profile. With the rise of craft beer, very few bars are equipped to offer cost-effective sampling experiences for beer-loving guests. We believe restaurants are also one of the few industries that have severely lagged in the adoption of smart data strategies to help scale and run their businesses. We take major steps to reduce the cost of labor through innovations like self pour taps (also reducing wasted draft beer, cider and wine), table tablet ordering, while upping the ceiling for customer satisfaction through an increased level of possible customization. By using advanced data collection, our locations are able to create highly specific profiles on all of our customers, and use these insights to market to similar demographics on social media platforms. This also gives up a leg-up when it comes to tweaking the customer experience, adapting the menu options, and more. We compete with other food and beverage concepts to attract franchisees, and we believe one of our most valuable advantages lies in our tech-forward approach. When we pitch our concept to franchisees, we are able to back up our approach with the latest in data analytics, and promise that their franchise will have the full weight of our optimization strategies behind them.