The name of the franchise is The Exercise Coach. A LOW-COST, SIMPLE and PROFITABLE franchise. This is a boutique fitness concept that offers personal training that is particularly appealing to people over 50, but also attractive to folks who need to become more fit yet have resisted joining a traditional gym, or have failed when they tried that approach. The focus of the founder of the Exercise Coach from the beginning was to develop a way to offer an intense workout of shorter duration that produced results through a high intensity yet safe and approachable regimen. The Exercise Coach offers an exercise routine that dramatically improves the fitness of its members in just two twenty-minute workouts a week. The workouts take place on a scheduled basis in a semiprivate setting, where the members work directly with their “exercise coach.” The workout uses specialized equipment (5 machines manufactured by their sister company, 3 Cardio that utilize a technology they developed and 3 other pieces of equipment). All of the workouts evolve around the specialized use of this equipment. KEY TRAITS of business model: Investment Level – For new model that operates in office building with smaller square footage, approximately $76K – $174k total investment. For high traffic retail locations with larger footprint about $150K – $250k to open. Break Even: units reach break-even quickly with a relatively low number of members. Far below membership numbers required by even smaller gym concepts. Lifestyle opportunity: owner has increasing flexibility as business grows. 74% of current franchisees are multi-unit franchisees.